If you have a website, it’s important that you’re able to get traffic coming in each and every day. For websites that have been around for a long time, they’ve been able to use that time to create content, build their own reputation, make connections with other websites, and leverage their social media presence. But if you’re just starting out with your website, it can seem like you’re fighting an uphill battle to get traffic coming in.
One thing you can do to bring more visitors to your website is to work on link building. However, if you’re not careful, this can be done in a very shady way that could end up backfiring on you. So to help ensure that you use the right link building services, here are three things to consider when working on link building for your website.
Have Content That Others Will Want To Link To
Before you even being trying to get more links to your website, you first need to ensure that your website has content that other people will want to link to. Without having quality content or landing pages that you want to direct your incoming traffic toward, your link building efforts could all be for nothing.
If you’re not sure if the content you currently have is up to snuff, consider writing new pieces that are interesting and relevant. And if you don’t know which pages you should try to get new links to go to, Julie Joyce, a contributor to Search Engine Journal, shares that evergreen content is usually a safe bet.
Get Links From The Right Sites
Now, the sites that are linking to you are just as important as the pages on your website that are being linked to. If you’re not being linked to from the right type of website, their links could be much more harmful than helpful.
To ensure you’re getting links from the right website, Moz.com advises that you keep the acronym E-A-T in mind. This means that you should only really be soliciting links from websites that are experts, authoritative, and trustworthy.
Create A Plan For Your Link Building Goals
In order to get the links you’re wanting, it can be very helpful to have a plan in place to help you achieve your link building goals.
To help you with this, QuickSprout.com suggests creating a six-month plan where you try to get five to ten links the first month and add ten additional links for the next five months. This will give you a great start on your link building and help ensure that you keep your goal fresh in your mind.
If you’re wanting to get more links coming to your website, consider using the tips mentioned above to help you build links effectively.