Whether you’re about to launch a new website or you’ve gotten some feedback that your current website is lacking, there’s almost always rooms for more improvement when it comes to the ease of use for your visitors.
While most people know that their website needs to be easy to use, there can sometimes be a disconnect between what you or your web developer think is intuitive versus what the general public sees as a simple and effective website. So to help you in bridging the gap, here are three tips for designing a more intuitive website.
Get To Know Your Visitors
Different people are going to have different capabilities and expectations when it comes to how to easily navigate a website. To know how to best cater your website to the intuition of your target market, you first have to get to know your visitors.
According to NeilPatel.com, the first step in getting to know your visitors includes learning how familiar they are with websites in general. After that, you can conduct some testing to see which versions of your design get better responses and what seems to be easier to use. Once you understand your visitors and their relationship with web design and software, you can better create a final product that will work for them.
Opt For Simplicity
Although your web designers might be tempted to push themselves and create something completely new and fresh, designs that are more simple rather than complicated often seen to be more intuitive as well.
Because of this, Michael Georgiou, a contributor to Entrepreneur.com, suggests that you at least keep your navigation very easy to use and have it make sense to anyone visiting your website. If your visitors can’t get from one page to another in a way that logically follows for them, they’re very unlikely to want to spend a lot of time on your website or come back at a future date, which could cause your conversion rate to take a big hit.
Integrate With Social Media
In today’s world of technology, social media has essentially taken over everything. With this in mind, it makes sense for your website to work with social media platforms rather than against them.
As a part of this, Denis Pinsky, a contributor to Forbes.com, suggests that you integrate social media sharing into your website in a streamlined and seamless way. By doing this, you’ll make it easier for your visitors to share your webpages on their own social media accounts and get more and more relevant traffic coming to your pages.
If you’re in the design phase of creating your website, consider using the tips mentioned above to help make your site much more intuitive for your visitors.