When you have your own business, putting together a killer website is one of the best ways to get the word out about what you’re doing and spread your information to more people. But for many local business owners, like those in real estate, it can be easy to think that having a great website won’t actually have a big impact on your business since you’re working with such a small, specific group of people. However, this way of thinking will have you losing out on a lot of business.
So if you’re a real estate agent who doesn’t feel confident about their real estate web design and content, here are three ways you can take your real estate website to the next level.
Use More Video Content
Visual content is going to be very important for real estate agents. You likely already know this with other marketing materials that you make. But with your website, you’re going to want to go beyond even the photos that you’re currently using.
Along with photos of every property that you have on the market, including video content is a great way to give your potential buyers exactly what they’re looking for. Especially for people who don’t live in the area yet or are still trying to maintain some social distance, having the option to view a property through a video can be a great way for them to get a feel for the property and determine if they have a serious inquiry about it before getting in contact with you.
Provide High-Level Information About Your Area
Another thing you should work on for your real estate website is the amount and type of information that you provide to people in your area.
Even for people who already live in your area and are just looking to find a new home in a new neighborhood, having information about the neighborhood they’re wanting to move to can be very valuable to them. And if someone is looking to move fresh into the area, giving them a lot of content about what it’s like to live in the area, what different neighborhoods are like, what their options are for various amenities, and more will have lots of people coming to your website and learning to view you as a trusted resource.
Commit To Updating Your Website Regularly
In the current housing market, homes are moving on and off the market very quickly. Because of this, it’s vital that you keep your website up-to-date with the most current information you have about properties. While this can be a big job, your visitors and clients will greatly appreciate it.
If your real estate website has been lacking in some areas, consider using the tips mentioned above to help you find small areas that will bring about massive improvement.