As many as three out of four customers usually do an online search for a company before giving them their money. In order to make sure that you put your best foot forward, it’s critical that you have a strong web page.
Having an online presence is a critical part of running a business, regardless of what industry you’re in.
Your company website should have all of the important elements so that you stand out from the competition. The idea is not to let any of your customers take their business elsewhere. If you’re not aware of exactly what your website needs, you could wind up missing the mark.
So, what is it that your company website needs? Take a look at some of the best tips for making your very best business website.
Make Your Site Mobile Friendly
In addition to having a well laid out desktop website, you should also make sure that your site is mobile friendly.
Over 90% of people on the web navigate using their mobile phones. It’s important that your website is ready to cater to a person’s smartphone. If you plan on running a successful business, then you should prioritize making sure your site functions on a variety of platforms.
Don’t Go Overboard With The Domain Name
It helps to think of the World Wide Web as a road map. In order to help people find your business, you should make sure that you give them a clear address. Don’t choose a domain name that is too difficult to remember or hard to spell.
Keep it simple and effective. The idea is to choose something memorable yet true to what your company is about. It’s a good idea to come up with several ideas and choose the one that is the easiest to remember.
Keep Navigation Simple
Making your website easy to navigate is one of the biggest favors you can do for visiting customers. Even though you may be eager to add all sorts of bells and whistles to your page, it’s important that you keep it as simple as possible.
All too often, people wind up getting lost on a business website, resulting in them leaving for a competitors page instead. Keep your navigation menu clear and to the point. Don’t confuse your visitors by adding unnecessary features.
Have a Call To Action
Apart from giving your visitors information about your business, your website should also be enticing them to take one step closer to becoming a paying customer. It’s critical that you have a call to action on your page that will push the reader to do something before clicking away.
A call to action can be anything from signing up for your newsletter to downloading your free ebook. Whatever it is, it should be clearly stated on the top of each page.