When you work as a legal professional, exposure is your most lethal weapon. The more positive exposure you can drum up for your firm, the better off the business will be overall.
People have to know that you’re awesome before your firm starts bringing in the big bucks. Given that we live in a technological society, it makes sense that you would seek out ways to reach the people through various tech outlets.
Here is a brief summary of a few ways in which your law firm can boost its exposure using technology. Take a few notes as you read, and consider how you might bring your firm into the 21st century.
Launch a well-built website
Your business website can be your right hand in the industry, but you have to build a site that people will use. If you can’t draw users, the website serves very little purpose. So build for the users.
Your website should always be optimized for mobile users and laced with tactical SEO (search engine optimization) usage to draw maximum interest. Make sure your business website checks all the boxes for efficient design, and learn to keep tabs on its performance.
Build a well-written blog
Writing a legal blog will give people something interesting or informative to stimulate their minds. Link it to your website, and you have engaging content for info-hungry users. Check out this bankruptcy lawyers’ legal blog, and get a feel for what a great blog can be.
Law is a huge field of work, and there is an infinite number of questions you can spend time answering in your blog. Make sure you’re posting articles which are useful and relevant to your industry of practice.
Stir up an email rolodex
Your organization’s collection of email addresses will provide a recurring link to former, current, and future clients. Stir up your email rolodex, and use your connections. Send out a weekly newsletter. Send out confirmation emails for clients and their record-keeping needs.
Hit the social media circuits
Social media is a major outlet for visibility online. More people cross the pages of social media every day than you’ll ever have the chance of meeting face to face. Build a social media profile for your business on all of the most populated sites.
In addition, add social media sharing icons on all of your digital content. Your blog, your website, and any promotional content you release should be tagged with the familiar sharing buttons.
Better software for client management
Technology is the legal professionals best friend if for nothing other than the excellent software options made available to make record keeping much more defined and organized.